TXGB

The team at VisitWindsor has been working on an exciting initiative with digital platform TXGB (Tourism Exchange Great Britain), developed in partnership with VisitEngland. It’s a great opportunity for our local accommodation providers who are already part of the Visit Windsor Partnership to join together and put VisitWindsor at the heart of the UK’s post Covid-19 visitor recovery.

Bringing visitors back, rebuilding our tourism offering and driving sales for our local businesses has never been more important. This new connection with TXGB will give our local accommodation providers access to online channels at lower commission rates giving you a more cost-effective way to promote your accommodation offering.

This means the opportunity to work with us to move customers from “look” to “book” on windsor.gov.uk. To drive sales for you, to be part of our marketing activity for the Royal Borough of Windsor and Maidenhead and to benefit from a distribution channel that offers no connection fee, and only 10% commission.

What is TXGB?

TXGB is a digital marketplace, brought to you by VisitEngland. It offers tourism businesses the opportunity to diversify their distribution and gives distributors the ability to choose from a wide range of bookable tourism product, to add to their programmes.

What is meant by diversifying my distribution?

It means that you, as an accommodation provider, can choose from a selection of distribution channels, domestically and internationally, all in one place. These range from niche operators, to OTAs, and – most importantly here – destination websites like windsor.gov.uk. It also allows you to make your own website bookable, if it isn’t already.

What does it cost?

It’s quick and easy for the VisitWindsor team to get your product bookable on windsor.gov.uk and there’s no connection fee. Pay 10% + VAT commission for all bookings made on windsor.gov.uk; this will go back into promoting and supporting the local area.

How is this helping local tourism recovery?

Since business started to reopen we have been working hard to drive visitors to our website through our own activity and that of VisitEngland to encourage visitors back to the Royal Borough of Windsor and Maidenhead in person. We have been making it as easy as possible to “know before you go”, by providing the latest visitor information on windsor.gov.uk. And we want it to be as easy as possible for visitors to look and then book. By offering online availability on windsor.gov.uk you’re front and centre stage of our recovery campaign.

Where can I find out more?

VisitWindsor is working closely with a dedicated team from across VisitEngland and TXGB to help answer any questions and to get you connected.

If you are one of our local accommodation businesses, download TXGB's presentation then choose from any of the following ways to get in touch, and take your place in our recovery activity.