"Our partnership with VisitWindsor has been invaluable, especially through the difficult times the hospitality industry has gone through. The Team has strived relentlessly to increase public awareness not only of the known landmarks, but also of the many great businesses and hospitality venues the Royal Borough has to offer. Keep up the good work; we’re very grateful.” Tom Kadri, Hurley House Hotel (2024).
VisitWindsor is the official tourism service of the Royal Borough of Windsor & Maidenhead. The strategic aim of VisitWindsor's Visitor Economy Development Plan 2024-29 is to increase the value of the local visitor economy in a way that is economically, socially and environmentally sustainable and is supported by residents.
Our vision is that by 2029 the Royal Borough of Windsor and Maidenhead will be recognised as one of England’s most accessible and sustainably managed tourism destinations which celebrates world-class heritage, delivers opportunity to its residents and sees every departing visitor delighted by their experience.
Created in 2020, the VisitWindsor Partnership formalises the work we do on behalf of tourism, leisure and hospitality businesses in the borough. We believe that the best way for us to succeed is to all work together with and on behalf of our partners. By joining VisitWindsor as a partner you will not only benefit from our valuable marketing activity but you will also become an integral part of the success of our destination and our local visitor economy.
VisitWindsor Partnership Benefits
We have four tiers of partnership available – partner, enhanced partner, enhanced plus partner and premium partner – each level giving access to more and more promotional benefits. These include:
Online presence
Windsor.gov.uk is the official destination website for the Royal Borough of Windsor and Maidenhead with 1 million users a year.
Social media
An opportunity to contribute content for the VisitWindsor social media channels and be involved in promotions and competitions.
E-communications
250,000 emails are sent per year to visitors, residents and MICE buyers. VisitWindsor partners have opportunities to feature in consumer and business e-newsletters.
Print advertising
VisitWindsor produces a range of print including the hugely popular Town Map and Guide to Visitor Attractions leaflet and the biennial Venues Directory (for the MICE market). These are distributed via the TIC network, in response to specific enquiries and press features, through trade mailings and familiarisation visits and at exhibitions attended by VisitWindsor.
Digital Advertising
VisitWindsor manages a suite of advertising screens in the Royal Windsor Information Centre and other prominent town centre positions.
My Royal Borough
My Royal Borough is here to support all sectors of the local business and visitor economy. Working in partnership with VisitWindsor and the Royal Borough of Windsor and Maidenhead's Economic Growth team, we are well connected to local business, tourism and community partners – and we’re here to help you.
• Whether you’re a local business, resident or visitor, please follow our social media accounts and tag us (#myroyalborough) so we can help you spread the word
• Sign up for our regular business-orientated e-news which include news roundups, shared success stories and details of future networking events. We'll also let you know about important updates, changes in business legislation and can help you to connect with other local businesses, to help our local economy thrive.
Find us on Facebook, Instagram and Twitter or visit our website for more.
Royal Borough Concierge Service
The VisitWindsor team coordinates the Concierge Service with local accommodation providers whereby tickets for various attractions and events can be bought in advance and at special rates for visitors.
Press & PR
Press activities are handled on our behalf by Tourism Angles. Our press and PR activities are primarily aimed at:
• Independent travellers for weekend/short breaks in both domestic and overseas markets
• Group travel organisers
• Conference buyers.
VisitWindsor partners have the opportunity to receive press and media visits from national and international journalists and bloggers. Most trips we organise are for two nights and include accommodation and entry to local attractions. Find out more on our Media pages.
Familiarisation visits
Working with partners such as Tourism South East, VisitBritain and trade magazines we have successfully welcomed many groups of buyers to the Royal Borough, proving it to be a very effective form of promotion. Aimed at group travel organisers, overseas agents, tour operators and conference buyers, our VisitWindsor partners participate by offering:
• Complimentary admission to attractions
• Complimentary or discounted accommodation
• Complimentary or discounted meals/refreshments
• Time and effort from marketing personnel.
Get in touch and find out more
VisitEngland reported that Windsor is the most popular day visit destination outside London! If the Windsor brand is important to you and your business we very much look forward to working together!
VisitWindsor partnerships and joint working
VisitWindsor is a destination partner of:
- Tourism South East, a not-for-profit organisation supporting the performance and growth of tourism businesses and destinations across South East England.
- UKinbound, the leading travel trade association and the only one which focuses solely on the interests of the UK's inbound tourism sector.
- ETOA (European Tourism Association), the trade association for global and European tour operators and suppliers in European destinations.
Members of the VisitWindsor team sit on the board of Tourism South East and the newly-formed advisory board of Simpleview.
to add an item to your Itinerary basket.
